Tourism Boost From Star Wars: Galaxy’s Edge Could Pump $14 Billion Into Region’s Economy Over 40 Years
URL: https://www.ocregister.com/2019/05/29/tourism-boost-from-star-wars-galaxys-edge-could-pump-14-billion-into-regions-economy-over-40-years/
By: Alicia Robinson, Orange County Register
Date: May 29, 2019

“…Star Wars: Galaxy’s Edge at Disney’s flagship park in Anaheim cost more than $1 billion to create, and D’Amaro is expecting a big return on that investment when it opens to the public Friday, May 31.

“We hit it out of the ballpark,” with the new land, D’Amaro said Wednesday in an interview under the dim lighting of Oga’s Cantina, one of the attractions in the 14-acre land that’s designed to look like an intergalatic outpost.

That’s what Disney officials estimate the city will see annually from guests drawn to the Black Spire Outpost on planet Batuu, the setting of Galaxy’s Edge. Over the next four decades, the region could see $14 billion in revenue from visitors who come to Disneyland but also eat, shop and sleep in the area.

That’s great news for the city, where Mayor Harry Sidhu has promised economic investment into neighborhoods worth $250 million over the next decade. Anaheim’s hotels flooded with reservations for the Star Wars land opening – account for half of the revenue in the general fund, which pays for public safety, community programs and road repairs.

“Everyone has seen the impact that Cars Land had on Disney’s California Adventure” when it opened in 2012, Anaheim spokesman Mike Lyster said — a $12.5 million boost to hotel tax revenue the first year.

“It’s cool and it’s fun having all this, but it actually plays an important role in our city.”

The excitement around a new feature at Disneyland is bringing other investment to town, too, said Jay Burress, CEO of Visit Anaheim….”

 

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